Injecting a colourful bird with character
When I was approached to do some initial work for the Kingfisher Redditch brand, I couldn't help but notice how their logo and mascot 'Kingy' was just begging to be brought to life. After pitching the idea to the team at True Creative they quickly found that the client had the same desire to take Kingy to the skies.
After creating a 3D version of the much loved bird, I animated a series of sequences which injected charm and grace into our initial collaboration.
Kingy has an incredible presence and will be making an appearence in many of Kingfishers social media updates and digital advertising campaigns to draw more attention to the brand and their messaging.