TURNING A STRIKING LOGO INTO AN ATMOSPHERIC IDENT
I was asked to start with a dramatic explosion and make it look like a bullet had moved through a solid D breaking away fragments that would eventually make up the islands and land that forms the coast of the English Channel.
Working in collaboration with Studio LR I went through various versions with different impact styles and speeds until we settled on the final animation sting.
It was important to take a sensitive approach in how I crafted the sound design of this project, choosing to create a storm of sound and using audio that sets an atmosphere of the sea rather than the literal sounds of explosions and gunfire. Everyone felt this struck the right tone and created a very powerful audio/visual experience.